Your base price
Enter your app's price in your home country (e.g. $9.99 in the US). That's all we need.
Price your app
like a burger.
A burger costs $5.69 in New York and the equivalent of $2.90 in Jakarta. We use that as a purchasing-power compass to tell you exactly what to charge, country by country, on the App Store & Play Store. Fairer. More sales.
Free · no account · no BS
PARITY RECEIPT≈ purchasing power
🇺🇸United States base price$9.99
🇧🇷Brazil −45%R$ 27.90
🇮🇳India −52%₹ 399
🇹🇷Turkey −55%₺ 149
Rounded to real App Store tiers · 🍔 = 1 burger
One price everywhere
leaves 80% of the world out.
A US price on the Indian App Store is a full day's wage. The result: nobody buys. Parity unlocks those markets, at a price they can actually pay.
How it works
The Burger Index
We compare each country's purchasing power via the price of a burger (The Economist data) plus today's exchange rates.
Your prices, everywhere
You get a parity price for ~70 countries, rounded to App Store tiers. Copy, export, apply. 🍔
App pricing guides
How to price your mobile app
The complete framework: model, anchoring, localization, price points, when to raise.
Read the guide →App price localization, explained
Why exchange rates get it wrong and how purchasing-power pricing actually works.
Read the guide →$9.99 in 73 countries: the data
The full map, from India at -61% to Uruguay at +55%. Real tiers, real numbers.
See the data →Pricing your app in India
One of the biggest app markets on earth, and what to actually charge there.
Read the guide →Apply prices in App Store Connect
Where per-territory pricing lives, scheduling, and the subscriber-notice rule.
Read the how-to →Why parity pricing works
The cornerstone: the case for charging what each country can actually pay.
Read why →Pricing by country: India · Brazil · Japan · Germany · Mexico · Philippines · Turkey · Vietnam · United Kingdom · all 73 countries →
App pricing questions, answered
How do I price my app differently in each country?
Both the App Store and Google Play let you override the auto-converted price for any territory. The hard part is picking the number: compare purchasing power instead of exchange rates, then round to a tier the store actually allows. Learn more in the localization guide.
What is purchasing power parity (PPP) pricing?
Pricing based on what money actually buys locally, so your app "costs" roughly the same effort everywhere. A burger is a handy yardstick: it bundles local rent, wages and ingredients into one price. Learn more about why parity works.
Does lowering prices in emerging markets actually increase revenue?
It did for indie dev Viktor Seraleev: after localizing prices, purchases arrived from countries where he'd never had a single paying user, daily revenue doubled, and MRR grew by more than $2,000. Learn more from his numbers.
How much should I charge for my app in India?
For a $9.99 US subscription, purchasing-power pricing lands around ₹350 (conservative) or ₹200 (aggressive), both real store tiers, versus roughly ₹830 if you let the store auto-convert. Learn more in the India guide.
Should some countries pay more than the US price?
Yes. Purchasing-power pricing cuts both ways: for the same $9.99 app, Switzerland comes out around +49% and Uruguay +55% above the US price. One flat global price leaves that money on the table. Learn more in the 73-country data study.
How do I change per-country prices in App Store Connect?
Open Pricing and Availability, override each territory with your calculated tier, and schedule the change if you want to test a few markets first. Price decreases skip the subscriber-notice flow that increases trigger. Learn more in the step-by-step.
Is BurgerParity free?
Completely. No account, no email, and the CSV export is included. Enter a price, get 73 localized prices, paste them into your store console. Open the calculator.