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July 2026 · 2 min read · BurgerParity

Weekly vs annual: the subscription pricing that actually converts

Most indie apps get subscription pricing backwards. They lead with a monthly plan, bury the annual, and never even consider weekly, because "who charges every week?"

The developers actually making money disagree.

Weekly converts better

Adam Lyttle reached $800k in App Store sales, and he's blunt about what moved the needle: it wasn't more downloads, it was a better-converting paywall on the traffic he already had.

A big part of that was normalizing the weekly subscription:

Adam LyttleAdam Lyttle@adamlyttleapps

Users preferred weekly subscriptions (better conversions) and it generated more revenue.

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Why does weekly win at the paywall? Because the number is small and the commitment feels light. "$5.99/week" reads as try it, where "$59.99/year" reads as decide now, forever. Paired with a free trial, weekly is the lowest-friction "yes" you can offer, and a chunk of those users stick around far longer than a week.

The price points that work

So what numbers? Viktor Seraleev, an indie dev running a ~$60k/mo app portfolio, shares the ones he tests with:

I usually test demand with: $5.99/week or $29.99/year.

And he flags the mistake most beginners make: pricing too low. A price that looks suspiciously cheap makes people question the quality. Too low doesn't read as "great deal". It reads as "probably junk." Confidence sells.

The playbook

  1. Offer two plans, on purpose. Weekly is your conversion driver (easy yes, trial-friendly). Annual is your LTV driver (commitment, better margin, no weekly churn). Let the toggle default to the one that fits your goal.
  2. Start near the proven points (around $5.99/week and $29.99/year), then test up, not down. Don't be the cheapest; be the clearest about value.
  3. Then localize with parity. Here's the catch: $5.99/week is not $5.99 everywhere. That price excludes most of the planet on day one. Run your weekly and annual numbers through parity so each country sees a price that's fair there.

That last step is what this whole site is for. Set your base weekly or annual price, and get the parity version for 70+ countries, rounded to real store tiers, ready to paste in.

Weekly to convert. Annual for the long game. Parity so the rest of the world can actually say yes.