Pricing, unpacked.
Field notes on parity pricing, weekly vs annual, and selling to the whole world, sourced from indie devs who actually do it.
How to Change Your App's Price in App Store Connect (Step by Step)
Where app pricing actually lives in App Store Connect, how per-territory overrides work, and the subscriber-notice rule that catches people out on price increases.
Read →App Price Localization: The Complete Guide for iOS and Android
What price localization actually means, why exchange rates alone get it wrong, and how to localize your app's price for every App Store and Play Store territory.
Read →How to Price Your App in India: A Practical Guide
India is one of the biggest app markets by downloads and one of the lowest by purchasing power. Here's what to actually charge, with real price points.
Read →How to Price Your Mobile App in 2026: The Complete Guide
A practical framework for pricing your mobile app: picking a model, anchoring on comparable apps, localizing by country, and knowing when to raise your price.
Read →We Priced a $9.99 App in 73 Countries. Here's the Full Map
We ran a $9.99/month subscription through our own purchasing-power calculator for all 73 supported App Store and Play Store countries. Here's what the map actually looks like.
Read →Why parity pricing exploded this indie dev's app sales
Viktor Seraleev doubled his daily revenue by pricing his app lower in poorer countries, from buyers who had never paid before. Here's the idea, the evidence, and how to copy it.
Read →Weekly vs annual: the subscription pricing that actually converts
Two indie devs, two hard-won lessons: Adam Lyttle on why weekly subscriptions convert, Viktor Seraleev on the price points that work, plus how to layer parity pricing on top.
Read →Why parity pricing is quietly good for the world
Charging one global price locks most of humanity out of software that costs nothing to copy. Parity pricing is better business, and a fairer internet.
Read →