Pricing, unpacked.
Field notes on parity pricing, weekly vs annual, and selling to the whole world, sourced from indie devs who actually do it.
Why parity pricing exploded this indie dev's app sales
Viktor Seraleev doubled his daily revenue by pricing his app lower in poorer countries, from buyers who had never paid before. Here's the idea, the evidence, and how to copy it.
Read →Weekly vs annual: the subscription pricing that actually converts
Two indie devs, two hard-won lessons: Adam Lyttle on why weekly subscriptions convert, Viktor Seraleev on the price points that work, plus how to layer parity pricing on top.
Read →Why parity pricing is quietly good for the world
Charging one global price locks most of humanity out of software that costs nothing to copy. Parity pricing is better business, and a fairer internet.
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