Parity pricing means charging what each country can actually pay, using the price of a burger as a purchasing-power yardstick. Here's why it's better business and a fairer internet.
Willingness to pay scales with local income. Drop to a locally-sane price and people who'd never have paid full price suddenly convert. One indie dev doubled daily revenue with sales from countries that had never paid him before.
Read the case study →Software costs almost nothing to copy. Refusing a sale to someone who can't pay the US price protects no margin. It just locks them out. Parity turns non-buyers into customers and gives more people your tool.
Why it's good for the world →The usual fear is VPN arbitrage: rich users faking a cheap region. On the App Store and Play Store, purchases are tied to the account's store region and switching is high-friction. Far weaker than on the open web.
Cap the maximum discount, keep a price floor, and let premium markets pay more. Parity is a defensible default you ship, then refine with A/B tests, not a blind giveaway.
A burger is a little basket of local rent, wages and ingredients, a rough-but-honest gauge of what money is worth in a country. We take its price (from The Economist's open dataset), compare it to your home country, and recommend a fair local price rounded to real store tiers. Transparent, auditable, one sentence to explain.