🛡️ Conservative default
Burger-parity pricing, capped at ~65% off, and premium markets pay at most 1.5×. Protects your margins, and as Viktor Seraleev warns, a price that looks too cheap can cheapen the product.
Enter the price you charge at home. We use the Burger Index to work out a fair, localized price for every App Store & Play Store country, so your app feels the same to a buyer in Delhi as in New York.
1 Your price · 2 A strategy · 3 Prices for every store, instantly
Burger-parity pricing, capped at ~65% off, and premium markets pay at most 1.5×. Protects your margins, and as Viktor Seraleev warns, a price that looks too cheap can cheapen the product.
Bends deeper into emerging markets (up to ~85% off), the way Viktor Seraleev does it: he doubled daily revenue by pushing prices lower in low-income countries. Maximum reach, thinner margins.
● cheaper they pay less than you · ● premium they pay more · 🍔 your price counted in local burgers. Same number everywhere = feels fair everywhere
| Country | Recommended | ≈ USD | Discount | 🍔 |
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Rounded to generated store tiers · a defensible default to ship, then A/B test · how this works →