What to charge for your app in Australia
A burger in Australia costs 8.5000 AUD (≈ $5.69), about 93% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Australia (safe) | …aggressive |
|---|---|---|
| $4.99 | 6.99 AUD −6.2% | 6.99 AUD −6.2% |
| $9.99 | 12.99 AUD −12.9% | 12.99 AUD −12.9% |
| $19.99 | 29.99 AUD +0.5% | 29.99 AUD +0.5% |
| $29.99 | 44.99 AUD +0.5% | 36.99 AUD −17.4% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Australia?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Australia instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.