What to charge for your app in Brazil
A burger in Brazil costs 23.9000 BRL (≈ $4.45), about 73% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Brazil (safe) | …aggressive |
|---|---|---|
| $4.99 | 20.99 BRL −21.6% | 15.99 BRL −40.3% |
| $9.99 | 37.99 BRL −29.2% | 31.99 BRL −40.3% |
| $19.99 | 80.99 BRL −24.6% | 63.99 BRL −40.4% |
| $29.99 | 106.99 BRL −33.6% | 106.99 BRL −33.6% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Brazil?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Brazil instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.