What to charge for your app in China
A burger in China costs 25.5000 CNY (≈ $3.66), about 60% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in China (safe) | …aggressive |
|---|---|---|
| $4.99 | 20.99 CNY −39.7% | 13.99 CNY −59.7% |
| $9.99 | 41.99 CNY −39.6% | 27.99 CNY −59.8% |
| $19.99 | 82.99 CNY −40.4% | 62.99 CNY −54.7% |
| $29.99 | 138.99 CNY −33.4% | 82.99 CNY −60.3% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in China?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up China instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.