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What to charge for your app in Costa Rica

A burger in Costa Rica costs 2990 CRC (โ‰ˆ $6.04), about 99% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.

A US price ofโ€ฆ โ€ฆin Costa Rica (safe) โ€ฆaggressive
$4.99 2500 CRC +1.2% 2500 CRC +1.2%
$9.99 4900 CRC โˆ’0.9% 4900 CRC โˆ’0.9%
$19.99 9900 CRC +0.1% 9900 CRC +0.1%
$29.99 15000 CRC +1.0% 15000 CRC +1.0%

Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร  la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ†’

Why price differently in Costa Rica?

Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Costa Rica instead of leaving it on the table. Here's the full case โ†’, or read how one dev doubled his revenue doing it.

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