What to charge for your app in Costa Rica
A burger in Costa Rica costs 2990 CRC (โ $6.04), about 99% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price ofโฆ | โฆin Costa Rica (safe) | โฆaggressive |
|---|---|---|
| $4.99 | 2500 CRC +1.2% | 2500 CRC +1.2% |
| $9.99 | 4900 CRC โ0.9% | 4900 CRC โ0.9% |
| $19.99 | 9900 CRC +0.1% | 9900 CRC +0.1% |
| $29.99 | 15000 CRC +1.0% | 15000 CRC +1.0% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ
Why price differently in Costa Rica?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Costa Rica instead of leaving it on the table. Here's the full case โ, or read how one dev doubled his revenue doing it.