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What to charge for your app in Czech Republic

A burger in Czech Republic costs 115 CZK (โ‰ˆ $5.50), about 90% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.

A US price ofโ€ฆ โ€ฆin Czech Republic (safe) โ€ฆaggressive
$4.99 100 CZK โˆ’4.2% 80 CZK โˆ’23.4%
$9.99 200 CZK โˆ’4.3% 200 CZK โˆ’4.3%
$19.99 400 CZK โˆ’4.4% 400 CZK โˆ’4.4%
$29.99 500 CZK โˆ’20.3% 500 CZK โˆ’20.3%

Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร  la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ†’

Why price differently in Czech Republic?

Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Czech Republic instead of leaving it on the table. Here's the full case โ†’, or read how one dev doubled his revenue doing it.

Other countries