What to charge for your app in Czech Republic
A burger in Czech Republic costs 115 CZK (โ $5.50), about 90% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price ofโฆ | โฆin Czech Republic (safe) | โฆaggressive |
|---|---|---|
| $4.99 | 100 CZK โ4.2% | 80 CZK โ23.4% |
| $9.99 | 200 CZK โ4.3% | 200 CZK โ4.3% |
| $19.99 | 400 CZK โ4.4% | 400 CZK โ4.4% |
| $29.99 | 500 CZK โ20.3% | 500 CZK โ20.3% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ
Why price differently in Czech Republic?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Czech Republic instead of leaving it on the table. Here's the full case โ, or read how one dev doubled his revenue doing it.