What to charge for your app in Egypt
A burger in Egypt costs 125 EGP (โ $2.65), about 43% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price ofโฆ | โฆin Egypt (safe) | โฆaggressive |
|---|---|---|
| $4.99 | 90 EGP โ61.7% | 50 EGP โ78.8% |
| $9.99 | 200 EGP โ57.7% | 150 EGP โ68.2% |
| $19.99 | 400 EGP โ57.6% | 250 EGP โ73.5% |
| $29.99 | 550 EGP โ61.2% | 350 EGP โ75.3% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ
Why price differently in Egypt?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Egypt instead of leaving it on the table. Here's the full case โ, or read how one dev doubled his revenue doing it.