What to charge for your app in Guatemala
A burger in Guatemala costs 33 GTQ (≈ $4.30), about 70% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Guatemala (safe) | …aggressive |
|---|---|---|
| $4.99 | 22.99 GTQ −39.9% | 22.99 GTQ −39.9% |
| $9.99 | 53.99 GTQ −29.5% | 45.99 GTQ −39.9% |
| $19.99 | 114.99 GTQ −25.0% | 91.99 GTQ −40.0% |
| $29.99 | 152.99 GTQ −33.4% | 114.99 GTQ −50.0% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Guatemala?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Guatemala instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.