What to charge for your app in Hong Kong
A burger in Hong Kong costs 25 HKD (≈ $3.21), about 52% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Hong Kong (safe) | …aggressive |
|---|---|---|
| $4.99 | 22.99 HKD −40.9% | 15.99 HKD −58.9% |
| $9.99 | 38.99 HKD −49.9% | 30.99 HKD −60.3% |
| $19.99 | 77.99 HKD −50.0% | 54.99 HKD −64.7% |
| $29.99 | 116.99 HKD −50.0% | 77.99 HKD −66.7% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Hong Kong?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Hong Kong instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.