What to charge for your app in India
A burger in India costs 227 INR (≈ $2.51), about 41% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in India (safe) | …aggressive |
|---|---|---|
| $4.99 | 200 INR −55.7% | 90 INR −80.0% |
| $9.99 | 350 INR −61.2% | 200 INR −77.9% |
| $19.99 | 700 INR −61.2% | 450 INR −75.1% |
| $29.99 | 1100 INR −59.4% | 650 INR −76.0% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in India?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up India instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.