What to charge for your app in Indonesia
A burger in Indonesia costs 42500 IDR (≈ $2.52), about 41% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Indonesia (safe) | …aggressive |
|---|---|---|
| $4.99 | 34000 IDR −59.7% | 17000 IDR −79.8% |
| $9.99 | 67000 IDR −60.3% | 34000 IDR −79.9% |
| $19.99 | 135000 IDR −60.0% | 84000 IDR −75.1% |
| $29.99 | 200000 IDR −60.5% | 120000 IDR −76.3% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Indonesia?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Indonesia instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.