What to charge for your app in Israel
A burger in Israel costs 20 ILS (≈ $6.36), about 104% of the US price. That's the purchasing-power signal: a US-priced app is actually a bargain here. Here's what to charge instead.
| A US price of… | …in Israel (safe) | …aggressive |
|---|---|---|
| $4.99 | 15.99 ILS +2.0% | 15.99 ILS +2.0% |
| $9.99 | 30.99 ILS −1.3% | 30.99 ILS −1.3% |
| $19.99 | 62.99 ILS +0.3% | 62.99 ILS +0.3% |
| $29.99 | 93.99 ILS −0.3% | 93.99 ILS −0.3% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Israel?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, means Israel can fairly pay a little more. Here's the full case →, or read how one dev doubled his revenue doing it.