What to charge for your app in Italy
A burger in Italy costs 6.0800 EUR (≈ $7.05), about 115% of the US price. That's the purchasing-power signal: a US-priced app is actually a bargain here. Here's what to charge instead.
| A US price of… | …in Italy (safe) | …aggressive |
|---|---|---|
| $4.99 | 4.99 EUR +16.0% | 4.99 EUR +16.0% |
| $9.99 | 9.99 EUR +16.0% | 9.99 EUR +16.0% |
| $19.99 | 21.99 EUR +27.6% | 21.99 EUR +27.6% |
| $29.99 | 25.99 EUR +0.5% | 25.99 EUR +0.5% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Italy?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, means Italy can fairly pay a little more. Here's the full case →, or read how one dev doubled his revenue doing it.