What to charge for your app in Japan
A burger in Japan costs 480 JPY (≈ $3.03), about 49% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Japan (safe) | …aggressive |
|---|---|---|
| $4.99 | 450 JPY −43.1% | 300 JPY −62.1% |
| $9.99 | 800 JPY −49.4% | 450 JPY −71.6% |
| $19.99 | 1600 JPY −49.5% | 1100 JPY −65.3% |
| $29.99 | 2400 JPY −49.5% | 1600 JPY −66.4% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Japan?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Japan instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.