What to charge for your app in Malaysia
A burger in Malaysia costs 13.7500 MYR (โ $3.39), about 55% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price ofโฆ | โฆin Malaysia (safe) | โฆaggressive |
|---|---|---|
| $4.99 | 11.99 MYR โ40.7% | 7.99 MYR โ60.5% |
| $9.99 | 23.99 MYR โ40.7% | 15.99 MYR โ60.6% |
| $19.99 | 40.99 MYR โ49.4% | 31.99 MYR โ60.5% |
| $29.99 | 60.99 MYR โ49.8% | 48.99 MYR โ59.7% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ
Why price differently in Malaysia?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Malaysia instead of leaving it on the table. Here's the full case โ, or read how one dev doubled his revenue doing it.