What to charge for your app in Mexico
A burger in Mexico costs 109 MXN (≈ $6.17), about 101% of the US price. That's the purchasing-power signal: a US-priced app is actually a bargain here. Here's what to charge instead.
| A US price of… | …in Mexico (safe) | …aggressive |
|---|---|---|
| $4.99 | 87.99 MXN −0.2% | 87.99 MXN −0.2% |
| $9.99 | 176.99 MXN +0.2% | 176.99 MXN +0.2% |
| $19.99 | 352.99 MXN −0.1% | 352.99 MXN −0.1% |
| $29.99 | 529.99 MXN 0% | 529.99 MXN 0% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Mexico?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, means Mexico can fairly pay a little more. Here's the full case →, or read how one dev doubled his revenue doing it.