What to charge for your app in Moldova
A burger in Moldova costs 70 MDL (โ $4.09), about 67% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price ofโฆ | โฆin Moldova (safe) | โฆaggressive |
|---|---|---|
| $4.99 | 50.99 MDL โ40.3% | 50.99 MDL โ40.3% |
| $9.99 | 119.99 MDL โ29.8% | 84.99 MDL โ50.3% |
| $19.99 | 204.99 MDL โ40.1% | 170.99 MDL โ50.0% |
| $29.99 | 341.99 MDL โ33.3% | 255.99 MDL โ50.1% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ
Why price differently in Moldova?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Moldova instead of leaving it on the table. Here's the full case โ, or read how one dev doubled his revenue doing it.