What to charge for your app in Pakistan
A burger in Pakistan costs 1080 PKR (≈ $3.86), about 63% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Pakistan (safe) | …aggressive |
|---|---|---|
| $4.99 | 850 PKR −39.1% | 550 PKR −60.5% |
| $9.99 | 1700 PKR −39.2% | 1400 PKR −49.9% |
| $19.99 | 3400 PKR −39.2% | 2800 PKR −49.9% |
| $29.99 | 5600 PKR −33.3% | 4200 PKR −49.9% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Pakistan?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Pakistan instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.