What to charge for your app in Peru
A burger in Peru costs 16.9000 PEN (โ $5.03), about 82% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price ofโฆ | โฆin Peru (safe) | โฆaggressive |
|---|---|---|
| $4.99 | 12.99 PEN โ22.4% | 12.99 PEN โ22.4% |
| $9.99 | 26.99 PEN โ19.6% | 22.99 PEN โ31.5% |
| $19.99 | 49.99 PEN โ25.6% | 49.99 PEN โ25.6% |
| $29.99 | 83.99 PEN โ16.6% | 66.99 PEN โ33.5% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ
Why price differently in Peru?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Peru instead of leaving it on the table. Here's the full case โ, or read how one dev doubled his revenue doing it.