What to charge for your app in Philippines
A burger in Philippines costs 169 PHP (≈ $2.84), about 46% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Philippines (safe) | …aggressive |
|---|---|---|
| $4.99 | 100 PHP −66.3% | 100 PHP −66.3% |
| $9.99 | 300 PHP −49.5% | 200 PHP −66.4% |
| $19.99 | 550 PHP −53.7% | 350 PHP −70.6% |
| $29.99 | 900 PHP −49.5% | 500 PHP −72.0% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Philippines?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Philippines instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.