What to charge for your app in South Africa
A burger in South Africa costs 54.9000 ZAR (≈ $3.36), about 55% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in South Africa (safe) | …aggressive |
|---|---|---|
| $4.99 | 48.99 ZAR −39.9% | 32.99 ZAR −59.5% |
| $9.99 | 81.99 ZAR −49.7% | 64.99 ZAR −60.2% |
| $19.99 | 162.99 ZAR −50.1% | 130.99 ZAR −59.9% |
| $29.99 | 244.99 ZAR −50.0% | 195.99 ZAR −60.0% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in South Africa?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up South Africa instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.