What to charge for your app in South Korea
A burger in South Korea costs 5500 KRW (≈ $3.74), about 61% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in South Korea (safe) | …aggressive |
|---|---|---|
| $4.99 | 4400 KRW −40.1% | 2900 KRW −60.5% |
| $9.99 | 8800 KRW −40.0% | 7300 KRW −50.3% |
| $19.99 | 18000 KRW −38.7% | 13000 KRW −55.8% |
| $29.99 | 29000 KRW −34.2% | 22000 KRW −50.1% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in South Korea?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up South Korea instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.