What to charge for your app in Taiwan
A burger in Taiwan costs 78 TWD (≈ $2.47), about 40% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Taiwan (safe) | …aggressive |
|---|---|---|
| $4.99 | 60 TWD −61.9% | 30 TWD −81.0% |
| $9.99 | 150 TWD −52.5% | 60 TWD −81.0% |
| $19.99 | 250 TWD −60.4% | 150 TWD −76.2% |
| $29.99 | 400 TWD −57.8% | 200 TWD −78.9% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Taiwan?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Taiwan instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.