What to charge for your app in Thailand
A burger in Thailand costs 135 THB (≈ $4.30), about 70% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Thailand (safe) | …aggressive |
|---|---|---|
| $4.99 | 90 THB −42.5% | 90 THB −42.5% |
| $9.99 | 200 THB −36.2% | 200 THB −36.2% |
| $19.99 | 450 THB −28.3% | 400 THB −36.3% |
| $29.99 | 650 THB −31.0% | 450 THB −52.2% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Thailand?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Thailand instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.