What to charge for your app in Turkey
A burger in Turkey costs 255 TRY (โ $5.90), about 96% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price ofโฆ | โฆin Turkey (safe) | โฆaggressive |
|---|---|---|
| $4.99 | 200 TRY โ7.2% | 200 TRY โ7.2% |
| $9.99 | 400 TRY โ7.3% | 400 TRY โ7.3% |
| $19.99 | 850 TRY โ1.6% | 850 TRY โ1.6% |
| $29.99 | 1300 TRY +0.4% | 1300 TRY +0.4% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ
Why price differently in Turkey?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Turkey instead of leaving it on the table. Here's the full case โ, or read how one dev doubled his revenue doing it.