What to charge for your app in Ukraine
A burger in Ukraine costs 139 UAH (≈ $3.19), about 52% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Ukraine (safe) | …aggressive |
|---|---|---|
| $4.99 | 90 UAH −58.5% | 90 UAH −58.5% |
| $9.99 | 250 UAH −42.5% | 150 UAH −65.6% |
| $19.99 | 450 UAH −48.3% | 300 UAH −65.5% |
| $29.99 | 650 UAH −50.2% | 450 UAH −65.6% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Ukraine?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Ukraine instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.