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What to charge for your app in United Arab Emirates

A burger in United Arab Emirates costs 19 AED (โ‰ˆ $5.17), about 85% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.

A US price ofโ€ฆ โ€ฆin United Arab Emirates (safe) โ€ฆaggressive
$4.99 14.99 AED โˆ’18.2% 14.99 AED โˆ’18.2%
$9.99 32.99 AED โˆ’10.1% 28.99 AED โˆ’21.0%
$19.99 54.99 AED โˆ’25.1% 54.99 AED โˆ’25.1%
$29.99 91.99 AED โˆ’16.5% 91.99 AED โˆ’16.5%

Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, ร  la Seraleev. Rounded to generated store tiers ยท calculate for your exact price โ†’

Why price differently in United Arab Emirates?

Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up United Arab Emirates instead of leaving it on the table. Here's the full case โ†’, or read how one dev doubled his revenue doing it.

Other countries