What to charge for your app in Venezuela
A burger in Venezuela costs 1370 VES (≈ $4.04), about 66% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Venezuela (safe) | …aggressive |
|---|---|---|
| $4.99 | 1000 VES −40.9% | 1000 VES −40.9% |
| $9.99 | 2400 VES −29.0% | 1700 VES −49.7% |
| $19.99 | 4100 VES −39.5% | 3400 VES −49.8% |
| $29.99 | 6800 VES −33.0% | 5100 VES −49.8% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Venezuela?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Venezuela instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.