What to charge for your app in Vietnam
A burger in Vietnam costs 76000 VND (≈ $2.89), about 47% of the US price. That's the purchasing-power signal: a US-priced app is too expensive here, so people don't buy. Here's what to charge instead.
| A US price of… | …in Vietnam (safe) | …aggressive |
|---|---|---|
| $4.99 | 52000 VND −60.3% | 52000 VND −60.3% |
| $9.99 | 130000 VND −50.5% | 79000 VND −69.9% |
| $19.99 | 260000 VND −50.5% | 155000 VND −70.5% |
| $29.99 | 395000 VND −49.8% | 235000 VND −70.2% |
Safe = margin-protected (cap ~65% off). Aggressive = deeper into the market, à la Seraleev. Rounded to generated store tiers · calculate for your exact price →
Why price differently in Vietnam?
Charging your home price everywhere quietly prices out most of the world. Parity, charging what a market can actually pay, opens up Vietnam instead of leaving it on the table. Here's the full case →, or read how one dev doubled his revenue doing it.